SEO Services – Modifying Existing Site

Modifying an existing site can be tedious but worth the investment if done effectively. Balancing keywords strategically while maintaining the site integrity is essential to maintaining equilibrium (between the content of the site and the SEO techniques being used) during site optimization services.

Meta Data Development

Meta Data Development continues to be one of the standard base methods for SEO services. Even though it is not the primary factor that determines site ranking, in terms of format and style, it continues to bear weight. Meta Data sends instructions to the search engine robots and if the format is not in line with basic standard practices, the instructions will not be transcribed correctly to Google, Yahoo and other search engines.

When modifying an existing site, the same processes are followed. The common meta-tags used to optimize a site are:

<title>Modifying Meta Tags </title>
This tag appears on the header. It is a very important section of your site as this will be a “call-to-action” for people to click on your site.

<meta name=”Description content=”Important factors in modifying a site.”>
Contains the description of your site and appears on most Search Engine Result Page (SERP).
<META NAME=”keywords” CONTENT=”meta tag, meta description >
This is the most commonly abused meta tag due to keyword stuffing and, consequently, Google penalizing the website. Accepted keyword density or the percentage of times a keyword or phrase appears on a web page vis a vis total number of words on the page. Acceptable keyword density is only 3-5%.
The ranking of a site is determined using various factors and focusing on meta tags alone will not work to achieve first page ranking of major search engines such as Google. However, the meta tags are crucial to the SEO strategy as they provide the first step on the path to site optimization. Furthermore, the meta tag techniques must be done per industry standards and with integrity or they might otherwise have a negative impact on any SEO campaign. It is vitally important that the company developing your meta data knows about the SEO guidelines and Infonet Technology can be trusted as your partner to enhance your SEO campaign.

Improved Website Navigation Scheme

The navigation of a site greatly affects the visitor experience and therefore is the most critical part of the website design. It does not matter how well designed your site is or how much information it provides, if the navigation is too complicated for the end-user, they will become frustrated and exit the site. However, a good navigation scheme encourages visitors to explore the site longer and this leads to repeat visits and higher conversions.

A navigation scheme is the structure of your sites’ content and directs users through the site content. A good navigation scheme provides the user with the available information on the site, how to get there and where they are on the page. It should be consistent and easily understood for all types of users.

Anchor Text Optimization

Anchor text is a link within the pages of your site. It provides information on the relevant page a user can visit within the site. Ideally, relevant keywords are used as anchor text to add weight on the sites ranking.
Optimizing anchor text can make a lot of difference in your SEO campaign if the simple rule in conducting anchor text optimization is used: “create an anchor text using important keywords appearing naturally on the content”.

XML Sitemap Creation

While an HTML site map helps the user to navigate within your site, an XML site map helps search engines to intelligently crawl a site. Both are equally important, but XML site map are essential in SEO. An XML site map can be submitted to major Search Engines allowing faster indexing. It also allows spiders to visit every page of your site frequently depending on your robots.txt and it also immediately updates changes made on the site.